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North America

North America Innovation Award

Conscious Gaming

PlayPause

GeoComply has always been ahead of the game. It spotted the need for geolocation technology while New Jersey was still battling with the NFL et al to overturn PASPA and Senator Harry Reid was proposing federal legislation to regulate online poker.

While enabling the rollout of sports betting and iGaming operations across the United States, GeoComply quietly launched its PlayPause tool via new subsidiary Conscious Gaming.

The PlayPause solution is available to operators for free. That’s worth a pause. For free.

It enables customers to self-exclude across multiple states, as well as providing greater insights into players who have already self-excluded in one state but need to be recognized and protected if and when they seek to play in another jurisdiction.

This is a big idea and it needs a big uptake to be truly successful.

While the rest of the market drowns players in a blizzard of marketing promotions, GeoComply has taken a look into the future and seen what can happen when the public tires of such publicity. Conscious Gaming is ahead of its time. But watch closely. Eventually the market will catch up.

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