Gaming Intelligence Awards Archive
Social Casino Operator of the Year
2017 Gaming Intelligence Social Casino Operator of the Year
To give this award to Zynga Casino may have seemed unthinkable even in 2015, but 2016 has seen the social giant successfully diversify beyond its core poker product to develop a thriving social slot offering.
Zynga deserves the prize for its efforts over the past year. Its Hit it Rich! Wizard of Oz slots apps have grown to join the poker product as one of Zynga’s main sources of revenue, with the pair generating 12 percent of the company’s Q3 total.
That period also saw more than 80 percent of revenue come from mobile. Zynga may not be the force it once was but it has succeeded in totally overhauling its business, leveraging its assets and capabilities to enter the slot sector.
Social casino was once considered closed off, but Zynga was once considered dead and buried. The fact it is once again making waves is worthy of praise.