Gaming Intelligence Awards Archive

​​2017 Gaming Intelligence Socially Responsible Operator of the Year

t’s not often Gaming Intelligence receives press releases from integrity analytics managers. But it got one from Unibet’s Maris Bonello at the beginning of 2016.

The press release highlighted Unibet’s offer of free betfilter licences to treatment centres such as BreakEven in the UK. Betfilter is an online software service that customers can download and use to block themselves from all gambling operators. It is also available to be downloaded directly from Unibet’s’ Know when to stop’ page.

The company also integrated electronic authentication system BankID to its Unibet and MariaCasino brands in Sweden. BankID speeds up the authentication process while simultaneously improving safety and security. It is an innovation that is a win-win on so many levels but ultimately the customer is being better cared for.

Unlike many operators, Unibet displays responsible gambling messages clearly on all its pages. In addition, it has developed self-assessment tools for players and software to flag up problem gambling. This is more than mere lip service. Unibet is Gaming Intelligence’s Socially Responsible Operator of the Year 2017.