Gaming Intelligence Awards Archive
Sports Betting Operator of the Year
Sky Betting & Gaming
2018 Sports Betting Operator of the Year
Sky Bet has quietly taken over the UK gambling industry. It leads the way in innovation, and outstrips giants such as William Hill and Ladbrokes Coral in terms of revenue.
Of all its recent innovations, RequestABet has proved to be particularly impressive, sparking a wave of industry imitators.
This is supported by real-time promotions, crowd-boosted accumulators, and personalised programmatic marketing. The company has also become a lot more adventurous since its 2014 acquisition by CVC Capital Partners, expanding into the German and Italian markets.
This operational progress has been matched by impressive revenue growth. Sports betting revenue was up 46 per cent to £314m in its 2017 financial year. The company is led by an impressive management team, with CEO Richard Flint and tech chief Andy Burton the leading lights. It has also significantly invested in new tech hubs and recruitment programmes in the north of England, ensuring it has a positive impact on its local community.
Sky Bet has pushed itself into the top of the sports betting vertical. Few would disagree that this award is richly deserved.
GVC HOLDINGS (BWIN)
Last year’s winner: Sky Betting & Gaming