Gaming Intelligence Awards Archive
Sports Betting Operator of the Year
2017 Gaming Intelligence Sports Betting Operator of the Year
Sky Bet has long had admirers but it has rarely seen a year like this one. Sky Betting & Gaming as a whole reported a 51 per cent increase in revenue to £373.6m during its most recent financial year.
The sportsbook’s revenue shot up an even more impressive 64 per cent to £214.1m. There are bigger operators but none could match this level of growth. Behind the figures is an enviable technology suite – with OpenBet at its core – but constantly tweaked by HQ in Yorkshire to optimise results.
There are few operators with such an impressive mobile offering, which now accounts for a stunning 75 percent of revenue. While the UK remains very much its core market, progress has been made in Italy and elsewhere. Sky Bet will no doubt continue to thrive but it will be remarkable if it ever repeats a year like this one.