Gaming Intelligence Awards Archive

2018 Gaming Intelligence Supplier Innovation Award

Scientific Games’ research and development team has long been one of the industry’s most prolific, but in 2017 it went one step further by inviting consumers into the research and development process.

ONEVoice is SciGames’ market research online community. It asks users for their feedback on a wide range of gaming topics and then feeds back to them how their ideas helped shape the creative process.

The online platform supports a community of over 2,000 consumers, who are engaged using surveys, member discussions and moderator-led discussions.

Furthermore, the SciGames marketing team is also hoping to get a better understanding of non-players.

By interacting directly with non-players, the company can learn what new products might be developed to appeal to their interest.

It is not exactly rocket science but in opening up the creative process to its customers and beyond, SciGames has done something that is quietly revolutionary.