Gaming Intelligence Awards Archive

2018 Gaming Intelligence Sports Betting Supplier of the Year

Few would have thought any emerging supplier would be capable of breaking OpenBet’s dominance of the sportsbook sector, but SBTech is well on its way to doing so.

It is significantly growing its presence in regulated markets, moving into Portugal with Bet.pt, Romania with NetBet and the Czech Republic with Sazka Group. Further growth has come from new Scandinavian partnerships with Bethard, Evoke Gaming and Aspire Global. Such growth is impressive, but its partnership with Sky Bet, covering the German market, is a clear sign of its increasing importance in the industry.

The fact that it was selected over the operator’s existing sportsbook part ner speaks volumes. Looking at the range of solutions it offers, it is clear why it is becoming such an attractive proposition. The likes of Add2Bet and Action Betting, as well as Cash Out functionality and Enhanced Payout accumulators, are major assets to companies in search of the latest tools. This is translating into revenue growth.

In 2017 GGR from live betting was up 117 per cent, with mobile in-play up 160 per cent. Active players for live betting were up 63 per cent, and up 103 per cent on mobile. SBTech has leapt from being a challenger to an increasingly dangerous competitor, making it a worthy winner of the sportsbook supplier of the year for the second year in succession.

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Last year’s winner: SBTech