Gaming Intelligence Awards Archive
Poker Supplier of the Year
2017 Gaming Intelligence Poker Supplier
Relax Gaming is by no means the biggest poker software provider in the industry but Kindred Poker’s progress in 2016 marks it out as a trailblazer.
The operator’s decision to partner with Relax in 2013 to develop a stand-alone poker product and leave the network model behind was potentially dangerous for Kindred. But considering the wider poker sector’s continuing decline since that year, it was a risk that was worth taking.
Poker has become little more than an afterthought for many operators, but Relax has been able to create a truly differentiated product for its client. Poker revenue for Kindred – a vertical that for years was simply lumped in with games in the company’s results – is up from £1.2m to £3.2m in Q3 2016. With the launch of a new client, Kindred Poker 2.0, expect this to grow further.
By working closely with its client, Relax has been able to develop a unique and attractive product that has already shown it can compete in the industry’s most difficult vertical.