Gaming Intelligence Awards Archive
Casino Operator of the Year
2018 Gaming Intelligence Casino Operator of the Year
Pokerstars Casino has been live for three years, and is established as a market leader.
Efforts to market the product have barely begun, and already it is the world’s largest online casino in terms of unique active players. It is pushing to be Italy’s largest casino operator, is one of Spain’s top-performers, and has successfully moved into Denmark, Portugal, the Czech Republic and Bulgaria.
It has roared to the top of the market, and not just by accumulating third-party games. Mindful of the need for differentiation, it has established an in-house development studio, launching the Stars Mega Spin and Millionaires Island progressive jackpot games. This is supported by a series of promotional tools.
PokerStars’ massive poker player base has proved a boon, with 75 percent of players moving over to play its casino offering. When it begins to seriously market PokerStars Casino, rivals will be blown away.
The move from a single- to multi-vertical business has not been without its challenges, as BetStars’ struggles show, but in casino it has replicated its success in poker.
Last year’s winner: Amaya