Gaming Intelligence Awards Archive

2018 Gaming Intelligence eSports Operator of the Year

While the betting industry slowly comes to the realisation that simply offering odds on eSports events is not enough to attract a new generation of players, Pinnacle has shot ahead in the vertical.

The past year has seen the range of leagues and games on which it offers markets jump 55 per cent, leading to a 119 per cent rise in total eSports wagers. It now offers 304 per cent more live-betting markets, with in-play wagers increasing 242 per cent.

This has been aided by the launch of Pinnacle’s new eSports Hub, a resource available to customers in more than 100 territories. It has been quick to realise that a new approach to how betting products are presented to customers is required for the vertical. eSports is growing into an international phenomenon, with betting on its events increasingly popular.

Operators will soon be fighting for a share of this market, but will find themselves facing a formidable competitor in Pinnacle.

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