Gaming Intelligence Awards Archive
Marketing Campaign of the Year
2018 Gaming Intelligence Marketing Campaign of the Year
Of all the entries for marketing campaign of the year, LeoVegas’ partnership with Swedish search engine Hitta.se stood out from the rest.
Working with a search engine is a particularly effective way to get its brand in front of customers, but rather than simply putting a banner ad on the Hitta homepage it has been a little cleverer.
When a search with no results is made, customers are shown a humorous LeoVegas ad. When they use its map search feature, any sporting venue is marked with a LeoVegas logo. If a sporting event is taking place at any of these venues, live odds from LeoVegas Sport are displayed.
What makes this partnership so effective is that LeoVegas is integrating its branding into an everyday tool. It’s an excellent example of creative brand-building, without being too intrusive.
After a year in which gambling advertising has come in for increased scrutiny, LeoVegas has shown it is possible to innovate in how operators promote their services. This new approach to advertising partnerships is deserving of the marketing campaign prize.
Last year’s winner: 888Sport