Gaming Intelligence Awards Archive
Social Casino Supplier of the Year
2017 Gaming Intelligence Social Casino Supplier of the Year
The B2B sector of social casino has taken a while to get going, and is often overlooked as it is not a simple software supply arrangement common in the iGaming space.
Instead companies enter into hybrid affiliate-software supply deals with land-based casinos. These may seem fairly one-sided but they play a crucial role in bringing bricks-and-mortar venues online, giving them greater reach and incentivising customers to return.
Greentube is perhaps the most underrated company active in this space. With the vast resources and content library of Novomatic behind it, the social business does not get the credit it deserves. But with the Greentube Pro social marketing platform and BlueBat Games platform, it offers land-based partners a market-leading solution.
More importantly, operators are clearly interested. For Foxwoods to ditch long-term partner GAN in favour of Greentube is a huge feather in the supplier’s cap. Judges described Greentube as an “amazing” business, and it seems right that after netting the biggest deal of the year it deserves this award.