Gaming Intelligence Awards Archive
Lottery Operator of the Year
British Columbia Lottery Corporation
2017 Gaming Intelligence Lottery Operator of the Year
Canada’s British Columbia Lottery Corporation (BCLC) doesn’t have the biggest operations online, but it is our winner because it is one of the most proactive operators around and has vast potential in a North American market starved of online play.
It has been at the forefront of the regulated online gaming market in Canada since launching PlayNow.com in 2004, and recently rolled out North America’s first omni-channel progressive jackpot game with IGT.
That is the first phase in its plans to bring digital technology into the predominantly landbased lottery sector. Along with Loto-Québec’s Espacejeux. com and Ontario’s Playolg.ca sites, the provincial lottery operators are setting the benchmark and showing the US lotteries how it can be done, with backing from regulators and the government.
PlayNow.com contributed revenue of CAD$135.5m in BCLC’s most recent financial year, up 24 per cent compared to the previous year. It also powers Manitoba’s iGaming site – frankly, no other lottery comes close.