Gaming Intelligence Awards Archive
Social Casino Operator of the Year
2019 Gaming Intelligence Social Casino Operator of the Year
You could not look past Aristocrat in this category. While others have shunned or sold their social casinos, Aristocrat has continued to invest.
It has made social casino the cornerstone of its digital strategy since acquiring Product Madness in 2012, but it was in 2018 that it really began to motor.
The acquisitions of Big Fish Games and Plarium Global towards the end of 2017 have strapped on the rocket boosters, with digital revenue growing 220 per cent to nearly AUD$553m and digital profits shooting up to AUD$84m.
Aristocrat launched the hugely popular Cashman Casino and Asian-themed FaFa Gold, and its online daily active users have increased almost sixfold to 8 . 3 million, compared with 1.4 million last year.
The worrying thing for its competitors is that it plans to keep on buying. 2018 was an incredible year. 2019 might be even better.