The uninterrupted sporting calendar and the rolled-over EURO 2020 football championship helped deliver some standout performances by the leading sports betting operators in Europe this year. While the likes of bet365, Entain and Kindred Group did very well, Flutter Entertainment did better.

Its three leading sports brands on the continent are as big as they come, with Paddy Power, Betfair and Sky Bet dominating the UK and Irish markets. Betfair and Adjarabet also gaining market share in Spain, Georgia and Italy. In the UK and Ireland alone, Flutter’s first half sports betting revenue rose 40 per cent to £738m, of which £712m was derived online.

Flutter’s dominance in sports betting extends beyond Europe of course, and it applies the lessons learned in each of those markets to continuously drive the entire business forward.

The various brands that now make up the Flutter sports betting portfolio are no strangers to the Gaming Intelligence Awards, and the 2021 Sports Betting Operator of the Year award sees them take home the title for the fourth time in five years.