Lottery Operator Europe
Drawing on 75 years of history, Sisal has established itself as one of the leading lottery operators in Europe, and is one of four companies looking to secure the next lucrative licence to operate the UK National Lottery.
Since 1997, Sisal has been the sole licensee of Italy’s leading lottery game, SuperEnalotto, and recently secured the Turkish Milli Piyango lottery concession through a joint venture with Turkish conglomerate Demirören Group. During the past 12 months, the Turkish lottery has become the largest government-backed sports betting operation on the planet with $12bn in handle and $3.5bn in gross gaming revenue.
Sisal has also operated the Moroccan national lottery since 2018, and recently revealed plans to go public through the listing of its shares in Milan. SAZKA Group pushed Sisal close, but Sisal is our clear winner for 2021.