This was a fiercely contested category but it was impossible to look beyond 888 as our winner for 2021.

Consumer gaming revenue increased by 27 per cent to $622.3m over the first nine months of the year, despite the strong comparables in the prior year, with market share gains in the UK, Italy, Spain and Romania.

888 benefits from market-leading proprietary technology and an ever expanding portfolio of games, coupled with savvy marketing. Its £2.2bn acquisition of William Hill’s non-US business is now going to add somewhere in the region of three million customers and strengthen the company’s position in the Nordic region through the Mr Green brands.

Don’t bet against 888 scooping this title again next year.